What a title sponsor should pay (and what they should get)
20 June 2026 · 2 min read · Simple Sponsors team
The title slot is different in kind from every other package. A title sponsor is not appearing at your event; their name becomes part of its identity, in every mention, every poster, every press line: your event, presented by them.
Assets that are different in kind deserve pricing that is different in kind. Most organizers price the title tier as merely the biggest package. It should be priced as the only one of its type.
What genuinely belongs to the title
Name integration in the event title and logo lockup. First position everywhere logos appear. The opening address or a marquee moment. Category exclusivity across the whole event. First right of renewal. These are the assets no other tier can touch, and their exclusivity is the price’s foundation.
A workable pricing anchor
A common and defensible pattern across events: the title tier priced at two to three times the next tier down, and roughly a third or more of your total sponsorship target. If your title price sits close to your gold price, you have built a big package, not a title. Push the gap wider or fold the tier away.
The costs nobody prices in
A title deal constrains you: their category is locked out end to end, their approval enters your creative process, and their brand attaches to your event’s reputation in both directions. Those constraints are real costs. The title price has to clear them with room to spare, or the deal quietly shrinks your event.
When not to sell it
First editions and events still building identity often should not sell naming rights at all. Once your event is somebody’s presentation, repositioning gets harder. It is entirely legitimate to publish tiers with no title slot, or to hold it until an offer clears your bar. On your Simple Sponsors listing, simply do not list one; scarcity needs no apology.