About this opportunity
TAG Films is producing a Hindi cult drama and suspense thriller web series set in Varanasi, planned at 6 to 8 episodes of 20 to 30 minutes each, for a pan-India OTT release. The stated target audience is 16 to 45, urban plus tier two and tier three, digital-first. The producer published four clear tiers: Title Sponsor at 10 to 15 lakh with naming rights, logo in opening credits of every episode, trailer, poster and platform branding, premium in-story integration and lifetime presence on the platform; Co-Sponsor at 5 to 10 lakh with logo in opening and closing credits and visibility in select episodes; Associate Partner at 3 to 4.5 lakh with logo in closing credits and placement in selected scenes; and Location Partner at 1 to 2 lakh, pitched at hotels, real estate, and local brands. Promotion covers OTT platform placement, trailers and teasers, Instagram reels, YouTube shorts, cast and influencer promotion, and press. Release timing is being confirmed with the producer.
Dates
Date to be announced
Location
Shot in Varanasi, pan-India OTT release, Varanasi
Expected
Audience TBD